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Getting from a conversation to a signed document.

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The bottleneck was never the deciding

· 2 min read
Deal Desk Studio
Conversations in. Deals out.

Ask anyone who quotes work for a living where the time goes and they will not say "deciding the price". They decided the price standing in the customer's garden, twenty minutes into the conversation. They knew the scope, they knew roughly what the pushback would be, and they knew what they would settle at.

The time goes into the two hours afterwards. Opening last quarter's proposal, deleting the old customer's name, finding the line items, re-typing the scope from notes that made sense at the time, remembering which discount was offered, and formatting a table that will not break when it prints.